NotesFAQContact Us
Search Tips
ERIC Number: ED548325
Record Type: Non-Journal
Publication Date: 2012
Pages: 390
Abstractor: As Provided
Reference Count: N/A
ISBN: 978-1-2673-9511-5
Doing More with Less in "The Missing Middle": Rowan University, an Entrepreneurial Public Master's University
Klein, Michael W.
ProQuest LLC, Ph.D. Dissertation, New York University
The "double whammy" of state appropriations cuts and sharply rising enrollments have challenged public colleges and universities for more than a decade. State colleges--the little-studied "missing middle" between research universities and community colleges--suffered some of the deepest budget cuts and steepest enrollment increases. Doing more with less, some of these institutions adopted entrepreneurial ways to sustain themselves. The purpose of this case study is to examine entrepreneurial behavior and its outcomes at Rowan University, a public master's university in New Jersey. Three primary questions guide the study: What activities and processes has Rowan undertaken to replace state funding, and why did Rowan choose these specific initiatives? How do these activities and processes interact and progress over time, and are they successful? Finally, do the entrepreneurial adaptations only address short-term budgetary shortfalls, or do they create long-lasting changes? This case study uses traditional qualitative research methods, including interviews, document review, and observations. The study applies and tests Burton Clark's (1998) framework of the "entrepreneurial university," which identifies five common transforming elements: (1) a strengthened steering core, (2) an extended developmental periphery, (3) diversified university income, (4) a stimulated academic heartland, and (5) an entrepreneurial culture. My study identifies several entrepreneurial activities at Rowan, which fall within Clark's categories. The South Jersey Technology Park and Rohrer Business Incubator span the university's periphery to the corporate and research communities. Diversified income flows from the College of Graduate and Continuing Education and public-private partnerships. The colleges of Engineering and Business are "heartland" colleges with innovative programs and faculty. Cooper Medical School at Rowan University, opening in August 2012, reflects the entire university's entrepreneurialism. Rowan's entrepreneurial initiatives have largely succeeded, raising millions of dollars annually and, through a distribution formula, help support vulnerable programs. Rowan's culture has retained a central focus on undergraduate education while embracing a revenue-center model to ensure self-sufficiency. Rowan's successful entrepreneurialism is due largely to the vision and communications strategy of Rowan's leadership, indicating that within the "missing middle," Clark's steering core could be the most important element. Future research could explore whether Rowan sustains its entrepreneurialism. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page:]
ProQuest LLC. 789 East Eisenhower Parkway, P.O. Box 1346, Ann Arbor, MI 48106. Tel: 800-521-0600; Web site:
Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: New Jersey