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ERIC Number: ED546841
Record Type: Non-Journal
Publication Date: 2014-May
Pages: 2
Abstractor: ERIC
Reference Count: 13
Strategies to Improve Marketing and Promotion of Foods and Beverages at School
Centers for Disease Control and Prevention
Food and beverage marketing often appears throughout schools in the form of posters, vending machine fronts, in-school television advertisements, school newspapers, textbook covers, sports equipment, and scoreboards. Many foods marketed in schools are of poor nutritional quality. The Centers for Disease Control and Prevention, Institute of Medicine, and American Academy of Pediatrics recommend that school districts implement policies and practices to promote foods and beverages that support healthful diets. The following discussion highlights areas where policy opportunities exist, as well as areas where policies are well-established relative to food marketing, promotion, and messaging in schools. This brief summarizes the range of policy actions taken by public school districts from the 2011-2012 school year, from the Bridging the Gap (BTG) study. All policies were collected and coded by BTG researchers using a standardized method based on evidence-based guidelines and recommendations from expert organizations and agencies. Complete details about how these data were collected and compiled are available in the companion methods documentation (see ED546842).
Centers for Disease Control and Prevention. 1600 Clifton Road, Atlanta, GA 30333. Tel: 800-311-3435; Tel: 404-639-3311; Web site:
Publication Type: Reports - Descriptive
Education Level: Elementary Education; Secondary Education; Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Centers for Disease Control and Prevention (DHHS/PHS)