ERIC Number: ED542918
Record Type: Non-Journal
Publication Date: 2013-Feb
Reference Count: 0
Developing and Implementing Effective Communications Systems: Improving SEA Communication with LEAs, Partners/Vendors, and the Public. Benchmark. No. 2
Brasiel, S.; Nafziger, D.
Building State Capacity and Productivity Center
State education agencies (SEAs) are central players in initiating and leading new reform efforts and in supporting and implementing Federal initiatives. Traditional approaches to providing public information are not adequate for producing public awareness and support and in supporting program implementation at the local level. With limited resources for communication, SEAs often have very few staff devoted to communication systems. As SEAs seek to communicate information about new programs, policies and outcomes, there is a need to have a strategic vision and a proactive, coordinated plan for communication rather than a reactive response. Many SEAs are seeking support in developing the capacity to be more strategic and effective in developing and implementing a communication system.
Descriptors: Program Implementation, State Departments of Education, Communication Strategies, Organizational Communication, State Agencies, Institutional Advancement, Program Improvement, Stakeholders
Building State Capacity and Productivity Center. Edvance Research, Inc. 9901 1H 10 West Suite 1000, San Antonio, TX 78230. Tel: 210-558-1902; e-mail: info@BSCPcenter.org; Web site: http://www.bscpcenter.org
Publication Type: Reports - Descriptive
Education Level: Adult Education; Elementary Secondary Education; Higher Education
Sponsor: Office of Elementary and Secondary Education (ED)
Authoring Institution: Edvance Research, Inc., Building State Capacity and Productivity Center (BSCP Center)