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ERIC Number: ED542372
Record Type: Non-Journal
Publication Date: 2013-Apr-27
Pages: 66
Abstractor: As Provided
Reference Count: 42
ISBN: N/A
ISSN: N/A
Athletics in the Academic Marketplace: Using Revenue Theory of Cost to Compare Trends in Athletic Coaching Salaries and Instructional Salaries and Tuition
Hirko, Scott; Suggs, David Welch; Orleans, Jeffrey H.
Online Submission, Paper presented at the Annual Meeting of the American Educational Research Association (San Francisco, CA, Apr 27-May 1, 2013)
This study reviewed publicly available institutional financial and participation reports at the highest level of athletic competition, National Collegiate Athletic Association (NCAA) Division I. Institutions were grouped by NCAA subdivision status, athletic conference, flagship status, football Bowl Championship Series automatic qualifying status, and several athletic expenses categories. Growth rates between 2005 and 2011 were compared in instructional salaries, tuition rates, athletic coaching salaries, and costs of instruction. Revenue theory of cost and resource dependency theory related these costs within the context of institutional identity to explicate the marketplace of athletics compared to academics in higher education. Descriptive statistics, correlations, ANOVAs, and visual representations were used to analyze the data. The study found the growth rate of total athletic coaching salaries and football coaching salaries far exceeded the corresponding growth rate for instructional salaries and tuition rates at a significant level in all groupings of institutions with major college sports programs. The following are appended: (1) Institutions listed by category; (2) Growth rates of variables by category; (3) Correlation of growth in variables by category; (4) Analysis of variance (ANOVA) of variables by category; and (5) Paired t-tests of instructional salaries and football salaries by category. (Contains 4 tables and 5 figures.)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: United States