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ERIC Number: ED541567
Record Type: Non-Journal
Publication Date: 2009
Pages: 8
Abstractor: ERIC
Reference Count: 0
2009 Cost of Recruiting Report: Comparative Benchmarks for Two-Year and Four-Year Institutions. Noel-Levitz Report on Undergraduate Recruitment Trends
Noel-Levitz, Inc
In November of 2009, Noel-Levitz conducted a Web-based poll of accredited postsecondary institutions across the U.S. to compare their spending on undergraduate student recruitment. To provide context, the 2009 costs were then compared to the findings of previous Noel-Levitz polls conducted in fall 2007 and fall 2005. This report provides comparative, up-to-date benchmarks on the cost of recruiting undergraduate students based on the following four data points reported by college and university officials in November of 2009: (1) Total approximate budget for recruiting and admissions for 2008-2009, rounded to the nearest thousand dollars; (2) Total number of new undergraduate first-year and transfer students who enrolled in all terms beginning since January 1, 2009, including the fall 2009 term; (3) Total number of full-time-equivalent (FTE) employees, including student workers, who worked in the undergraduate admissions office during 2008-2009; and (4) Total number of the above FTE employees who represented the institution in face-to-face outreach (e.g., high school visits, college fairs, or on-campus events/tours).
Noel-Levitz, Inc. 2350 Oakdale Boulevard, Coralville, IA 52241. Tel: 800-876-1117; Tel: 319-626-8380; Fax: 319-626-8388; e-mail:; Web site:
Publication Type: Reports - Research
Education Level: Higher Education; Postsecondary Education; Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Noel-Levitz, Inc.