ERIC Number: ED541562
Record Type: Non-Journal
Publication Date: 2010
Reference Count: 0
Focusing Your E-Recruitment Efforts to Meet the Expectations of College-Bound Students. E-Expectations 2010
Early in 2010, the E-Expectations research group surveyed more than 1,000 college-bound high school students, polling them on their online behaviors and expectations, as well as other key enrollment-related topics. Highlights of the study include: (1) 1 in 4 students reported removing a school from their prospective list because of a bad experience on that school's Web site; (2) 92 percent said that they would be disappointed with a school or remove it entirely from their lists if they didn't find the information they needed on the school's Web site; (3) 76 percent of students said they use Facebook, while 33 percent reported using MySpace; (4) 76 percent of students supported schools creating their own private social networks for prospective students; (5) 52 percent of students said they have viewed videos about colleges, while only 10 percent reported watching them on YouTube; (6) 46 percent claimed that the current economic crisis had caused them to reconsider the schools they would apply to or attend--an increase from 34 percent just last year; and (7) 23 percent of respondents reported searching college sites from their smart phones. (Contains 2 footnotes.) [Funding for this paper was provided by the National Center for College and University Admissions.]
Descriptors: Student Recruitment, Internet, Video Technology, Social Networks, College Bound Students, Web Sites, Student Surveys, Expectation, Electronic Publishing, Economic Climate, Telecommunications, Handheld Devices, Electronic Mail
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Publication Type: Reports - Research
Education Level: Higher Education; Postsecondary Education
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Authoring Institution: Noel-Levitz, Inc.