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ERIC Number: ED540688
Record Type: Non-Journal
Publication Date: 2011
Pages: 36
Abstractor: ERIC
Reference Count: 4
Application Trends Survey, 2011. Survey Report
Estrada, Rebecca
Graduate Management Admission Council
The 2011 Application Trends Survey conducted by the Graduate Management Admission Council (GMAC) is the industry source for comprehensive statistics and timely and reliable insights into the demand for graduate management education around the world. A total of 649 programs from 331 business schools and faculties worldwide representing 45 countries and 42 states, plus the District of Columbia within the United States participated in this study. By program type, survey respondents represent 467 MBA programs, 158 specialized master's programs, and 24 doctoral programs in business. Since 2000, this survey of admissions professionals has provided information on application volume trends, applicant pool composition, recruitment strategies and marketing channels, acceptance and enrollment rates, enrollment structure, and incoming class size. Responses to the 2011 study were collected from early June to mid-July 2011. This summary report features major trends observed in the "who, what, and where" of applications for MBA and other graduate management programs. Anecdotal evidence from open-ended comments of respondents is referenced in some instances to help explain some of the "why" for this year's trends. Data profiles of the program formats and degree types analyzed are also included in this summary, with a discussion of key measurements, including: (1) Number of programs that participated in this year's survey; (2) Overall application volume and shifts over time; (3) Average number of applications (mean and median); (4) Acceptance rates; (5) Quality/qualifications of applicants; (6) World region and/or US subregion analysis; and (7) Program size analysis. (Contains 5 tables, 31 figures and 7 footnotes.)
Graduate Management Admission Council. 11921 Freedom Drive Suite 300, Reston, VA 20190. Tel: 866-505-6559; Tel: 703-668-9600; Fax: 703-668-9601; e-mail:; Web site:
Publication Type: Numerical/Quantitative Data; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Graduate Management Admission Council (GMAC)