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ERIC Number: ED540411
Record Type: Non-Journal
Publication Date: 2010-Aug
Pages: 50
Abstractor: ERIC
Reference Count: 0
How America Saves for College, 2010. Sallie Mae's National Study of Parents with Children under 18
Sallie Mae, Inc.
American families have felt first-hand the significant impact of the economic crisis. The job market continues to show weakness, homes have lost value, and families are concerned about their economic future. Many studies have found that families are making tough choices in limiting their discretionary spending. It is in the context of this crisis that Sallie Mae has commissioned Gallup to conduct the second annual study of "How America Saves for College," a national survey of families with children under 18. This year's survey shows that, despite the on-going economic uncertainty, most families have not lessened their commitment to saving for a college education nor have they lowered their expectations for higher education attainment for their children. However, this challenging environment has illuminated the need for an increased commitment to savings that can soften these short-term economic impacts and the need for families to make smarter choices about their spending and saving. This year's study sheds significant light on the unshakable and powerful belief that Americans have in the value of college and the importance of saving to invest in that education. This year, saving for college has become just as high a priority as saving for retirement for American families. That belief in the value of education coupled with prioritization of college savings is only part of the solution. Technical Appendix is included. (Contains 27 tables, 34 figures and 7 footnotes.)
Sallie Mae, Inc. 300 Continental Drive, Newark, DE 19713. Tel: 302-283-5000; Fax: 877-525-7347; Web site:
Publication Type: Numerical/Quantitative Data; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Sallie Mae, Inc.; Gallup