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ERIC Number: ED539573
Record Type: Non-Journal
Publication Date: 2012-May-4
Pages: 35
Abstractor: As Provided
Reference Count: 35
ISBN: N/A
ISSN: N/A
Reputation and Image: Some Connections to Resource Environments
Hoagland, Steven R.
Online Submission, Paper presented at the Annual Meeting of the US Distance Learning Association (St. Louis, MO, May 4, 2012)
The purpose of this paper is to extend knowledge about the external environment in which educational organizations operate and the patterns by which their resource flows translate into sources of uncertainty. Methods include examination of cross sectional and longitudinal data from secondary sources and a survey on a random sample of 80 public research institutions. Results include evidence of associations at group and subgroup levels among uncertain outcomes, resource flows, and institutional prestige. Those findings help clarify a model of linkages to the environment and they lend support to that previously-untested model. Correlation analyses and differences in means tests using the 0.10 level of statistical significance led to several conclusions. As its main conclusion, this research highlights interactions among the strategic moderation of environmental uncertainty, as achieved through the flexible and convenient modes for course and program delivery, and the dimensions of institution reputation and image. Those interactions point toward a theme of managerial quiescence and lead to recommendations for additional research focusing on how the perceptions of institution prestige relate to various measures of uncertainty and strategy effectiveness. As items seemingly relevant to that research venue, the paper concludes with a discussion of characteristics that serve to differentiate institutions with e-Learning programs from other institutions. Three appendixes present: (1) Sample Descriptive Statistics on Munificence and Dynamism; (2) Components and Factor Loading Results; and (3) Sample and Subsamples: Number of Institutions by Delivery Mode and Format. (Contains 5 tables and 2 figures.) [Sources of support for this paper and its presentation include a grant from Walden University's Research Dissemination Program and an honorarium from the Aultman College of Nursing and Health Sciences.]
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A