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ERIC Number: ED538447
Record Type: Non-Journal
Publication Date: 2011-Feb
Pages: 2
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: N/A
New Technology Tools: Using Social Media for Alcohol, Drug Abuse, and Violence Prevention. Prevention Update
Higher Education Center for Alcohol, Drug Abuse, and Violence Prevention
When it comes to using social media technology for alcohol, drug abuse, and violence prevention, Thomas Workman, at Baylor College of Medicine's John M. Eisenberg Center for Clinical Decisions and Communications Science, points out that social media is interactive. This means that a person is entering a conversation rather than a declaration, and he/she will get responses that may contradict his/her message. For Workman, the conversations and debates through social media "seed" public thought. Social media technology can be very useful in supporting community prevention coalitions. Workman said that a coalition's presence online in a community is powerful because it does exactly what social norming is designed to do. Michigan State University's social norms campaign has a Facebook page that is driven by a group of people who are online peers. It has a large friend collection. But not all the interactions are alcohol-based social norms. People are "friending" the page to see posts on their wall that may have nothing to do with alcohol. The Illinois Higher Education Center for Alcohol, Other Drug and Violence Prevention's mission is to "reduce negative health & safety consequences to Illinois college students related to alcohol, other drugs & violence & to increase college & community environmental factors that support healthy and safe norms." Its Facebook page lets people know about upcoming training events, provides discussions on topics, and displays photos from activities. (Contains 2 resources.)
Higher Education Center for Alcohol, Drug Abuse, and Violence Prevention. EDC, Inc. 43 Foundry Avenue, Waltham, MA 02453. Tel: 800-676-1730; Fax: 617-928-1537; e-mail: HigherEdCtr@edc.org; Web site: http://www.edc.org/projects/higher_education_center_alcohol_drug_abuse_and_violence_prevention
Publication Type: Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: Office of Safe and Drug-Free Schools (ED); Education Development Center, Inc.
Authoring Institution: Higher Education Center for Alcohol, Drug Abuse, and Violence Prevention (ED)