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ERIC Number: ED538195
Record Type: Non-Journal
Publication Date: 2010-Jun
Pages: 2
Abstractor: ERIC
Reference Count: N/A
ISBN: N/A
ISSN: N/A
Energy Drinks. Prevention Update
Higher Education Center for Alcohol, Drug Abuse, and Violence Prevention
High-caffeine soft drinks have existed in the United States since at least the 1980s beginning with Jolt Cola. Energy drinks, which have caffeine as their primary "energy" component, began being marketed as a separate beverage category in the United States in 1997 with the introduction of the Austrian import Red Bull. Energy drink consumption and sales have increased dramatically since then, with more than $3.2 billion in sales in 2006. According to the Centers for Disease Control and Prevention (CDC), when alcoholic beverages are mixed with energy drinks, a popular practice among youth, the caffeine in these drinks can mask the depressant effects of alcohol. At the same time, caffeine has no effect on the metabolism of alcohol by the liver and thus does not reduce blood alcohol concentration or reduce the risk of alcohol-attributable harms. A review of the energy drink research literature in a recent study published in Addictive Behaviors (April 2010) found that 73 percent of students in an American college sample had consumed energy drinks mixed with alcohol during the past month. It also found that college students are a major market for energy drinks and the drinks are a ubiquitous feature of recreational events in many campus communities. The major motivations college students cite for using energy drinks are to compensate for insufficient sleep, increase energy, and mix with alcohol while partying. Most of the prevention efforts aimed at reducing harm related to combining energy drinks with alcohol or drinking caffeinated alcoholic beverages (CABs) have focused on measures to educate the public on the negative health consequences associated with these products. Other focuses are on regulating the product or the points of sale. (Contains 1 resource.)
Higher Education Center for Alcohol, Drug Abuse, and Violence Prevention. EDC, Inc. 43 Foundry Avenue, Waltham, MA 02453. Tel: 800-676-1730; Fax: 617-928-1537; e-mail: HigherEdCtr@edc.org; Web site: http://www.edc.org/projects/higher_education_center_alcohol_drug_abuse_and_violence_prevention
Publication Type: Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: Office of Safe and Drug-Free Schools (ED); Education Development Center, Inc.
Authoring Institution: Higher Education Center for Alcohol, Drug Abuse, and Violence Prevention (ED)
Identifiers - Location: Idaho; Maine; Virginia; Washington