ERIC Number: ED536860
Record Type: Non-Journal
Publication Date: 2009
Abstractor: As Provided
Reference Count: 0
Retooling the Enrollment Funnel: Strategies and Metrics for a New Era. Noel-Levitz White Paper
For more than two decades, the enrollment funnel has shaped how enrollment managers planned their enrollment strategies. It was a reliable, effective model for enrollment behavior, and campuses could shape their strategies around it. In recent years, however, demographic changes as well as technological advances have rendered the traditional funnel inadequate as a predictor of student enrollment behavior. More and more students have become "secret shoppers" and are making first contact much later in the funnel process. This white paper discusses a new paradigm for predicting student behavior and establishing metrics for tracking enrollment behavior.
Descriptors: Enrollment Management, Student Behavior, Change Strategies, Predictor Variables, Predictive Measurement, Predictive Validity, Enrollment Trends, Enrollment Influences, Measurement Objectives, Measurement Techniques, Trend Analysis, Educational Trends, Models, College Choice
Noel-Levitz, Inc. 2350 Oakdale Boulevard, Coralville, IA 52241. Tel: 800-876-1117; Tel: 319-626-8380; Fax: 319-626-8388; e-mail: firstname.lastname@example.org; Web site: http://www.noellevitz.com
Publication Type: Reports - Descriptive
Education Level: Higher Education
Authoring Institution: Noel-Levitz, Inc.