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ERIC Number: ED536851
Record Type: Non-Journal
Publication Date: 2008
Pages: 12
Abstractor: ERIC
Reference Count: 0
A New Way to Measure Student Success: Introducing the Student Success "Funnel"--a Valuable Tool for Retention Planning and Goal-Setting
Culver, Tim
Noel-Levitz, Inc
Today, the pressure is on to enhance student success in higher education. Demands for accountability and mounting concerns about access are prompting educators to re-think traditional approaches to retention management and to look for new strategies. At the same time, higher education is seeing unprecedented changes in its students, including a lack of preparedness, greater diversity, and "swirl"--the phenomenon described by experts such as Cliff Adelman in which students enroll simultaneously at multiple institutions, attend classes intermittently rather than go straight through college, and hold down competing responsibilities such as part-time jobs. To respond to this new environment, Noel-Levitz advocates a paradigm shift toward a more precise model for measuring desired outcomes--the student success "funnel." By applying this model, educators can maintain closer contact with students, more precisely set goals, and plan more effectively. (Contains 2 footnotes.)
Noel-Levitz, Inc. 2350 Oakdale Boulevard, Coralville, IA 52241. Tel: 800-876-1117; Tel: 319-626-8380; Fax: 319-626-8388; e-mail:; Web site:
Publication Type: Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Noel-Levitz, Inc.