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ERIC Number: ED536681
Record Type: Non-Journal
Publication Date: 2012
Pages: 12
Abstractor: ERIC
Reference Count: 0
Discounting Report, 2012: Growth in Discounting Slows as Economy Improves. Ninth Annual Comparative Research Study
Noel-Levitz, Inc
This annual report summarizes the previous fall's outcomes and long-term trends for a sizable sample of private colleges and universities across the United States. The report is based on the annually aggregated freshman data of institutions that are currently partnering with Noel-Levitz to strategically manage more than $2 billion in institutional gift aid. Among the highlights: (1) The average overall freshman discount rate for fall 2011 rose 0.8 percent compared to fall 2010, from 37.3 percent to 38.1 percent, for the private institutions in this study. This was the smallest increase since the peak of the recession in fall 2008; (2) The small increase in discounting resulted in growth in net revenue. From 2000-2011, the private colleges and universities in this annual Noel-Levitz study have seen average, per-student net revenue increase by 49.8 percent; (3) Once again, in 2011, discounting was highest among small colleges with tuition levels greater than or equal to $25,000 and enrollments of less than 850 full-time, first-time students; (4) Average unfunded gift aid per incoming first-year student was $12,664 for fall 2011, up from $12,143 in fall 2010. In addition, an average of 77.7 percent of the institutionally funded merit aid/scholarship awards made by these colleges and universities went directly to meet demonstrated financial need; and (5) About half of the prospective students that have utilized Noel-Levitz's TrueCost Calculator[TM] obtained a scholarship estimate but did not supply the necessary information to receive an estimate of all available financial aid from the colleges they were considering. (Contains 5 charts, 2 tables and 1 footnote.)
Noel-Levitz, Inc. 2350 Oakdale Boulevard, Coralville, IA 52241. Tel: 800-876-1117; Tel: 319-626-8380; Fax: 319-626-8388; e-mail:; Web site:
Publication Type: Reports - Evaluative
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Noel-Levitz, Inc.