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ERIC Number: ED536676
Record Type: Non-Journal
Publication Date: 2012
Pages: 4
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Communication Expectations of College-Bound High School Students. An E-Expectations Trend Report
Noel-Levitz, Inc
How do prospective college students want to communicate with campuses? When do they want to interact with their target colleges? Which communication methods make them feel most comfortable? Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA[R] (National Research Center for College & University Admissions) conducted a survey of more than 1,300 participants about communicating with prospective campuses. The study examines the preferred communication methods for students as well as which methods they find the most meaningful and effective. Among the findings: (1) 94 percent of students want to communicate with college representatives during the enrollment process, with 62 percent saying they wanted to communicate before and after applying; (2) Conversations with campus personnel were three of the four most influential enrollment activities; and (3) When participating in live, online video presentations, more than 80 percent of students said they wanted to hear from admissions representatives, while 70 percent said they want to hear from current students and financial aid representatives. Recommendations for connecting with prospective students (and parents, too) are offered. [Funding for this paper was provided by the National Center for College and University Admissions, CollegeWeekLive and OmniUpdate.]
Noel-Levitz, Inc. 2350 Oakdale Boulevard, Coralville, IA 52241. Tel: 800-876-1117; Tel: 319-626-8380; Fax: 319-626-8388; e-mail: contactus@noellevitz.com; Web site: http://www.noellevitz.com
Publication Type: Reports - Research
Education Level: High Schools; Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Noel-Levitz, Inc.