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ERIC Number: ED536672
Record Type: Non-Journal
Publication Date: 2012
Pages: 20
Abstractor: ERIC
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Online Expectations of College-Bound Juniors and Seniors. E-Expectations Report, 2012
Noel-Levitz, Inc
Noel-Levitz, OmniUpdate, CollegeWeekLive, and NRCCUA[R] (National Research Center for College & University Admissions) conducted a survey of 2,000 college-bound juniors and seniors about their expectations for college Web sites, mobile usage, e-mail, and social media. Among the findings: (1) More than 50 percent of students said the Web played a significant role in their decision to apply to a school; (2) Three out of four emphasized simplicity in navigation and written content over "cool" navigation and visual design; (3) Cited by 55 percent of respondents, difficulty with site navigation was among the greatest challenges encountered with college Web sites and was the top response by a large margin; (4) Only 23 percent have used a net price calculator on campus Web sites; 74 percent who did not said they could not find one; (5) Among students with mobile devices, 52 percent said they had viewed college Web sites on them; 20 percent did so via a tablet device; (6) Sixty-nine percent of prospective students would participate in live chats with current students or faculty; 75 percent would communicate with college representatives via Webcam; (7) Regarding e-mail, 97 percent said they would open e-mail from a school on their list, and 68 percent would do so from schools they did not know; (8) Sixty percent said they are open to receiving text messages from college representatives; and (9) Forty-six percent have visited a college's Facebook page; 69 percent of those "liked" a college's page. [Funding for this paper was provided by the National Center for College and University Admissions, CollegeWeekLive and OmniUpdate.]
Noel-Levitz, Inc. 2350 Oakdale Boulevard, Coralville, IA 52241. Tel: 800-876-1117; Tel: 319-626-8380; Fax: 319-626-8388; e-mail: contactus@noellevitz.com; Web site: http://www.noellevitz.com
Publication Type: Numerical/Quantitative Data; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Noel-Levitz, Inc.