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ERIC Number: ED533863
Record Type: Non-Journal
Publication Date: 2011
Pages: 178
Abstractor: As Provided
Reference Count: N/A
ISBN: ISBN-978-1-1247-2498-0
ISSN: N/A
Establishing Effective Communication with External Stakeholders: The Impact of Training
Dodson, Kelly Christine Lockhart
ProQuest LLC, Ed.D. Dissertation, Trevecca Nazarene University
The purpose of this research was to determine if communication skills training had an impact on public schools administrators' knowledge and application of communication skills, and their attitude toward school public relations. School administrators from three Tennessee school systems participated in this pretest/posttest quasi-experimental study. Multiple regression analysis of pretest/posttest scores showed that administrators who received a three-hour communication skills training session scored significantly better on communication skills knowledge and application, and attitude toward school public relations initiatives. Attitude was gauged using the Personal Involvement Inventory. Previous communication training as part of licensure requirements and prior unpleasant critical incidents significantly impacted school administrators' attitudes toward school public relations initiatives. Results indicate the importance of communication skills training for school administrators. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]
ProQuest LLC. 789 East Eisenhower Parkway, P.O. Box 1346, Ann Arbor, MI 48106. Tel: 800-521-0600; Web site: http://www.proquest.com/en-US/products/dissertations/individuals.shtml
Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Tennessee