ERIC Number: ED533175
Record Type: Non-Journal
Publication Date: 2002-Apr
Abstractor: As Provided
Reference Count: 0
Marketing Your Educational Leadership Skills: How to Land the Job You Want
Daresh, John C.
Rowman & Littlefield Education
Every educator in pursuit of a leadership position in administration will value this book's clear strategy and advice about how to successfully compete for employment. Using the terminology and techniques of business, the author guides the reader step-by-step through the process of developing a personal marketing plan from gaining product knowledge by developing a personal platform, to getting to know the customer or community. Chapters on sharpening presentation skills enable job-seekers with the potential to provide visionary school leadership to engage in career planning, build effective resumes, practice interview techniques, and master tools that help build the confidence necessary to land the job and salary they want.
Descriptors: Instructional Leadership, Job Applicants, Job Search Methods, Competition, Leadership Qualities, Career Planning, Marketing, Employment Interviews, Resumes (Personal)
Rowman & Littlefield Education. 15200 NBN Way, P.O. Box 191, Blue Ridge Summit, PA 17214-0191. Tel: 800-462-6420; Fax: 800-338-4550; e-mail: firstname.lastname@example.org; Web site: https://rowman.com/RLEducation
Publication Type: Books; Guides - Non-Classroom
Education Level: Elementary Secondary Education
Authoring Institution: N/A