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ERIC Number: ED532857
Record Type: Non-Journal
Publication Date: 2012
Pages: 18
Abstractor: As Provided
Reference Count: 21
Tuition Revenues and Enrollment Demand: The Case of Southern Utah University. Professional File. Number 124, Spring 2012
Craft, R. Kim; Baker, Joe G.; Myers, Brent E.; Harraf, Abe
Association for Institutional Research (NJ1)
This paper details our experience with successfully increasing tuition revenues at Southern Utah University and provides a case study in how economic research and the politics of tuition policy combined to increase university revenue with stakeholder buy-in. Our success was based on three key factors: (a) we had a key administrator who advocated economic modeling and a positive basis for tuition policy; (b) we obtained empirical evidence of the effects of the proposed tuition increase by estimating an enrollment demand model; and (c) we were able to obtain stakeholder buy-in. Following the largest tuition increase in over 30 years, enrollment growth has remained strong and revenues have increased. (Contains 7 tables, 1 figure and 22 footnotes.)
Association for Institutional Research. 1435 East Piedmont Drive Suite 211, Tallahassee, FL 32308. Tel: 850-385-4155; Fax: 850-383-5180; e-mail:; Web site:
Publication Type: Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Association for Institutional Research