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ERIC Number: ED532784
Record Type: Non-Journal
Publication Date: 2009
Pages: 202
Abstractor: As Provided
Reference Count: N/A
ISBN: ISBN-978-1-1094-8904-0
ISSN: N/A
Charter Schools and Market Segmentation
Batie, Michael
ProQuest LLC, Ph.D. Dissertation, University of California, Riverside
This dissertation was undertaken to examine the effect(s) of charter school marketing on the Los Angeles Unified School District (LAUSD) education landscape with respect to the stratification of charter schools. Information from four sources: school websites, a survey of charter school parents, existing online statistics and data, and various school documents and marketing materials comprised the quantitative and qualitative data used in this research. The major finding was that there are two theoretical constructs at work, the market and the polis (Stone, 2006), that explain the stratification that exists within charter schools in the LAUSD. Each of these models describes charter schools at different times during the school life cycle. The polis dominates during the creation of a charter school, while market theory explains the operation and maintenance of ongoing charter organizations. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]
ProQuest LLC. 789 East Eisenhower Parkway, P.O. Box 1346, Ann Arbor, MI 48106. Tel: 800-521-0600; Web site: http://www.proquest.com/en-US/products/dissertations/individuals.shtml
Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: California; United States