ERIC Number: ED531720
Record Type: Non-Journal
Publication Date: 2011-May
Abstractor: As Provided
Reference Count: 39
A First-Place Finish: The Use of Awards and Competition in Re-Energizing Your Retention Efforts
Johnson, Mimi Evelyn; Agnew, Andrea C.
Association for Institutional Research (NJ1), Paper presented at the Annual Forum of the Association for Institutional Research (51st, Toronto, Ontario, May 21-25, 2011)
According to the Alabama Commission on Higher Education (2010), the overall state average retention rate for fall 2009 was 65% for all institutions and 54% for two-year colleges in, particular. Trenholm State has a retention rate of 51% percent. Since 2002, the College's retention rate has increased from 37 to 51% percent as a result of its retention initiative. Throughout this eight-year process, it has been important to implement strategies for maintaining the momentum in retention. Several strategies were used to influence employees' commitment to retention initiatives, such as the Iron Grip Awards, modeled after the Oscars of the Academy Awards. The Iron Grip Ceremony was designed to recognize leaders in retention at the College. Several categories of awards were presented, such as "The Superior Retainer Award," "The Great Strides Awards," "The Champion of Students Faculty Award," "The Champion of Students Staff Award" and "The Keeper of the Students Award." Another strategy employed was the use of competition during the college-wide Noel-Levitz Connections Now: Customer Service web-based training. Teams were randomly created to compete for various prizes. Both of these strategies created a positive retention culture. The Iron Grip Ceremony is appended.
Descriptors: Higher Education, School Holding Power, Change Strategies, Community Colleges, School Culture, Organizational Change, Competition, Awards, Technical Institutes, Ceremonies, School Personnel
Association for Institutional Research. 1435 East Piedmont Drive Suite 211, Tallahassee, FL 32308. Tel: 850-385-4155; Fax: 850-383-5180; e-mail: firstname.lastname@example.org; Web site: http://www.airweb.org
Publication Type: Reports - Descriptive; Speeches/Meeting Papers
Education Level: Two Year Colleges
Authoring Institution: Association for Institutional Research
Identifiers - Location: Alabama