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ERIC Number: ED531147
Record Type: Non-Journal
Publication Date: 2012-Apr-5
Pages: 68
Abstractor: As Provided
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Rise of E-Reading
Rainie, Lee; Zickuhr, Kathryn; Purcell, Kristen; Madden, Mary; Brenner, Joanna
Pew Internet & American Life Project
The growing popularity of e-books and the adoption of specialized e-book reading devices are documented in a series of new nationally representative surveys by the Pew Research Center's Internet & American Life Project that look at the public's general reading habits, their consumption of print books, e-books and audiobooks, and their attitudes about the changing ways that books are made available to the public. Most of the findings in this report come from a survey of 2,986 Americans ages 16 and older, conducted on November 16-December 21, 2011, that extensively focused on the new terrain of e-reading and people's habits and preferences. Other surveys were conducted between January 5-8 and January 12-15, 2012 to see the extent to which adoption of e-book reading devices (both tablets and e-readers) might have grown during the holiday gift-giving season and those growth figures are reported here. Finally, between January 20-Febuary 19, 2012, the authors re-asked the questions about the incidence of book reading in the previous 12 months in order to see if there had been changes because the number of device owners had risen so sharply. All data cited in this report are from the November/December survey unless they specifically cite the subsequent surveys. The book is divided into six parts: Part 1: Introduction; Part 2: The general reading habits of Americans; Part 3: Americans and their e-readers and tablets; Part 4: The state of e-book reading; Part 5: Where and how readers get their books; and Part 6: The differences among e-book reading device owners. (Contains 2 tables and 29 footnotes.)
Pew Internet & American Life Project. 1615 L Street NW Suite 700, Washington, DC 20036. Tel: 202-419-4500; Fax: 202-419-4505; Web site: http://pewinternet.org
Publication Type: Numerical/Quantitative Data; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: Bill and Melinda Gates Foundation
Authoring Institution: Pew Internet & American Life Project