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ERIC Number: ED529489
Record Type: Non-Journal
Publication Date: 2011
Pages: 92
Abstractor: As Provided
Reference Count: 0
Fundraising Advice for College and University Presidents: An Insider's Guide
Bornstein, Rita
Association of Governing Boards of Universities and Colleges
In these financially challenging times, chief executive officers of today's colleges and universities are expected to serve as their institutions' lead fundraisers. Still, many presidents remain uncomfortable in this essential role. With wisdom and insight, Rita Bornstein offers advice on how to identify, cultivate, and successfully solicit gifts from prospects, and how to avoid common pitfalls. She clarifies the finer points of annual funds, major gifts, and mega gifts, and explains how to develop and staff focused, successful campaigns. This timely and lively guide will prove invaluable to college and university presidents, board members, and development professionals at nonprofit organizations as they seek to hone their fundraising skills and help their institutions prosper.
Association of Governing Boards of Universities and Colleges. 1133 20th Street NW Suite 300, Washington, DC 20036. Tel: 800-356-6317; Tel: 202-296-8400; Fax: 202-223-7053; Web site:
Publication Type: Books; Guides - Non-Classroom
Education Level: Higher Education
Audience: Policymakers
Language: English
Sponsor: N/A
Authoring Institution: Association of Governing Boards of Universities and Colleges