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ERIC Number: ED529245
Record Type: Non-Journal
Publication Date: 2008
Pages: 119
Abstractor: ERIC
Reference Count: N/A
Marketing. Program CIP: Marketing: 52.1801
Murdock, Ashleigh Barbee, Ed.
Research and Curriculum Unit
Secondary career-technical education programs in Mississippi are faced with many challenges resulting from sweeping educational reforms at the national and state levels. Schools and teachers are increasingly being held accountable for providing true learning activities to every student in the classroom. This accountability is measured through increased requirements for mastery and attainment of competency as documented through both formative and summative assessments. The courses in this document reflect the statutory requirements as found in Section 37-3-49, Mississippi Code of 1972, as amended (Section 37-3-46). In addition, this curriculum reflects guidelines imposed by federal and state mandates (Laws, 1988, ch. 487, Section 14; Laws, 1991, ch. 423, Section 1; Laws, 1992, ch. 519, Section 4 effective from and after July 1, 1992; Carl D. Perkins Vocational Education Act IV, 2007; and No Child Left Behind Act of 2001). The Marketing program provides instruction in basic marketing skills. Courses in the program provide a foundation of skills and knowledge related to basic principles of marketing, related economic fundamentals, marketing planning, and sales and distribution. Instruction is also provided on specialized topics related to fashion marketing, international marketing, and sports, special events, and entertainment marketing. This document was developed according to national standards for marketing education, as prepared by the National Marketing Education Resource Center, 2000; the National Educational Technology Standards for Students (NETS), 2000-02, developed by the International Society for Technology in Education (ISTE); and the 21st Century Skills Standards. Appended are: (1) Suggested Rubrics and Checklist; (2) 21st Century Skills Standards; (3) Mississippi Academic Standards; (4) ACT College Readiness Standards; (5) National Industry Standards; and (6) National Educational Technology Standards for Students. A list of references is provided for each unit. (Contains 3 footnotes.)
Research and Curriculum Unit. Mississippi State University, 103 Russell Street, Starkville, MS 39759. Tel: 662-325-2510; Fax: 662-325-3296; e-mail:; Web site:
Publication Type: Reports - Descriptive; Tests/Questionnaires
Education Level: High Schools; Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Mississippi Department of Education, Office of Vocational and Technical Education; Mississippi State University, Research and Curriculum Unit
Identifiers - Location: Mississippi
Identifiers - Laws, Policies, & Programs: No Child Left Behind Act 2001