Some people associate planned giving with fancy trusts and exotic tax plans. The truth is far simpler and more profound. This book provides a comprehensive review of the subject, from the relative simplicity of outright gifts and bequests to the more complex workings of pooled income funds and retained life estates. The author lends a common sense approach to the subject and he illustrates the text with many useful examples from more than 20 years of experience in the planned giving field. Written for business officers who are knowledgeable about planned giving techniques as well as those who are new to the field, this volume leads readers through the steps in securing and managing every type of gift. Readers will learn about accounting, regulatory, and legal considerations; the benefits and pitfalls of each type of gift for the donor and the institution; and evaluating risk and return. Each discussion concludes with a list of recommended actions to help readers quickly grasp the salient points. A special section addresses the marketing of planned gifts, including information on segmenting your market, cultivating donors, staffing the program, developing proposals, and employing a variety of marketing techniques. To round out this useful text, the author has assembled all the essential tools business officers need to administer a planned giving program in a set of appendices that includes IRS forms, sample documents, and checklists. A full index makes this volume a reference readers will refer to again and again. This publication, sponsored by Northern Trust, also includes a DVD of a 50-minute presentation by the author. Appended are: (1) Marketing Planned Gifts; (2) Planned Giving Resources; (3) Glossary; (4) Audit of Overall Charitable Remainder Trust Administration and Procedures; (5) Key Documents Needed for Property Analysis; (6) Real Estate Gift Analysis Checklist; (7) Trust Review Checklist; (8) Sample Charitable Remainder Annuity Trust Disclosure; (9) Gift Acceptance Policies of Texas Christian University; (10) Government "Safe Harbor" Documents; (11) IRS Form 5227: Split-Interest Trust Information Return; (12) IRS Form 1041: U.S. Income Tax Return for Estates and Trusts plus Schedule K-1 and Instructions for Filing; (13) W-9 plus Instructions; (14) Form 8282: Donee Information Return; and (15) Form 8283: Noncash Charitable Contributions. An index is included.