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ERIC Number: ED524521
Record Type: Non-Journal
Publication Date: 2006
Pages: 256
Abstractor: ERIC
Reference Count: 0
ISBN: ISBN-1-5697-2034-7
Philanthropy, Fundraising, and the Capital Campaign: A Practical Guide [with CD-ROM]
Gearhart, G. David
National Association of College and University Business Officers (NJ3)
One thing is certain in today's higher education climate: fundraising, development, advancement, and capital campaigns are critically important to the operation, and even survival, of universities--independent and public. The new, expanded edition of this resource reflects the intense changes that have reshaped public and private education over the last 10 years. Beginning with an overview of philanthropy's direction over the last 10 years, author calls on his extensive experience to illustrate the steps to successful campaigning from the ground up. This practical guide covers such topics as campaign readiness, setting up a strong internal structure, realizing the volunteer advantage, staying on top of the financial details, securing the gift, developing the communications plan, and analyzing results. Includes a CD with more than 50 campaign tools. A bibliography is included. Individual chapters contain notes. (Contains 2 figures.)
National Association of College and University Business Officers. 1110 Vermont Avenue NW Suite 800, Washington, DC 20005. Tel: 800-462-4916; Tel: 202-861-2500; Fax: 202-861-2583; Web site:
Publication Type: Books; Guides - Non-Classroom; Non-Print Media
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: National Association of College and University Business Officers (NACUBO)