This study aims to examine the impact of globalization on private higher education in Malaysia. The impact of globalization and the development of knowledge-based economy have caused much dramatic change to the character and functions of higher education in Malaysia. The major trend is the reforming and restructuring of private higher education in Malaysia to make it more competitive globally. If Malaysia is serious in turning into an "education hub", strategies and policies have to be in place to attract international students to study with a local university with international standards. (Contains 1 table and 1 figure.)