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ERIC Number: ED523604
Record Type: Non-Journal
Publication Date: 2007-May-28
Pages: 16
Abstractor: As Provided
Reference Count: 25
How Marketing Practices Affect Education: A Comparative Case Study of Canada, the United States and Australia
Eaton, Sarah Elaine; Goddard, J. Tim
Online Submission, Paper presented at the Annual Congress of the the Humanities and Social Sciences (76th, May 28, 2007)
This paper examines the theory and practice of the commercialization of education in Canada, using comparative examples from the United States and Australia. Critical theory provides the framework for the study. From the broad focus of business practice, the examination is narrowed down to marketing, and even further to branding, at all levels, from kindergarten through to post-secondary.
Publication Type: Reports - Evaluative; Speeches/Meeting Papers
Education Level: Elementary Secondary Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Australia; Canada; United States