ERIC Number: ED522679
Record Type: Non-Journal
Publication Date: 2011-Jun
Reference Count: 0
Seeking Synchronicity: Revelations and Recommendations for Virtual Reference
Connaway, Lynn Silipigni; Radford, Marie L.
OCLC Online Computer Library Center, Inc.
As individuals become more and more comfortable mediating all kinds of situations online and through various technologies, their virtual selves increasingly overlap their "real" lives. Posting a "happy birthday!" message on Facebook is as automatic as dropping a card in the mail. E-mailing relevant links to co-workers happens as naturally as mentioning an interesting article over lunch. Which points toward why the "R" in "Virtual Reference" needs to change if libraries are going to succeed in promoting reference through chat sessions, phone calls, e-mails, texts, mobile applications and other as-of-yet unimagined technologies. Going back to 2005, the authors' research of the use of virtual reference (VR) has had one primary goal: to deliver research-based recommendations that will improve the service that information professionals provide. The purpose of this publication is to distill several years' and several hundred pages' worth of work into a few very specific, easily digestible, actionable suggestions for how individuals can sustain and develop their VR services and systems (Radford and Connaway 2005-2008a). A bibliography is included. Individual sections contain footnotes and references. (Contains 16 charts.)
Descriptors: Internet, Information Seeking, Reference Materials, Reference Services, Librarians, Users (Information), Baby Boomers, Age Groups, Comparative Analysis, Search Strategies, Search Engines, Online Searching, User Needs (Information), Information Retrieval, User Satisfaction (Information), Library Services, Access to Information, Electronic Libraries, Computer Mediated Communication
OCLC Online Computer Library Center, Inc. 6565 Kilgour Place, Dublin, OH 43017. Tel: 800-848-5878; Fax: 614-764-6096; e-mail: email@example.com; Web site: http://www.oclc.org
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: OCLC Online Computer Library Center, Inc.