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ERIC Number: ED520300
Record Type: Non-Journal
Publication Date: 2010-Apr-5
Pages: 21
Abstractor: As Provided
Reference Count: 17
ISBN: N/A
ISSN: N/A
"Video for Participatory Communication": An Exploratory Study Conducted with Video SEWA Cooperative in Ahmedabad
Capila, Anjali; Sachdev, Nilanksha
Online Submission
Communication is an important input in development. The role of communication is socio-economic and cultural development at national and international levels. Development is considered an important component of progress. The progressive change is described as alterations in awareness, motivation and participation of the individuals. With the revolution in communication and the mandate to reach people in the whole development process as partners, Participatory communication assumed great significance. Participatory Communication begins with people who know most about their own livelihood systems. Participatory methods of communication involve bottom up approach, it involves the community, constructs tools for advocacy with the help of the members of the community with reference to the specific content, culture and language favorable for the community. The present study, Video for Participatory Communication: An Exploratory Study with Video SEWA (Ahmedabad) was conducted to find out the effectiveness of video as a tool for participatory communication. The study was conducted with the organization Video SEWA in Ahmedabad, Gujarat. The main objective of the study was to gage the effectiveness of video as a tool for participatory communication and its impact on skill development, awareness and empowerment. The timing of the study was four months. The process comprised of various stages, these were mainly focusing on aspects like: 1. Exploring the history and development of Video SEWA as an organization and a cooperative; 2. Analyzing the participatory videos created by the community members at Video SEWA, in terms of its content, audience involvement and awareness; 3. Recording the Journey of Video SEWA members and analyzing their growth in terms of life skills. (Contains 2 figures.)
Publication Type: Reports - Research
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: India