ERIC Number: ED519822
Record Type: Non-Journal
Publication Date: 2010
Abstractor: As Provided
Reference Count: 0
Are E-Businesses Trustworthy?
Hulsey, John D.
ProQuest LLC, Ph.D. Dissertation, Capella University
This study uses a quantitative approach to evaluate the trustworthiness of e-businesses as measured by the E-business Trustworthy Index, EBTI, developed as part of this research. The problem is that despite the importance of e-business trustworthiness and the findings from many studies, there are few if any objective measures that evaluate the trustworthiness of online retail stores. The development of the EBTI benefits both e-businesses and online shoppers. This study has two purposes. A model of trustworthiness or an e-business trustworthy index, EBTI, was synthesized from research and used with a quantitative approach to examine the state of e-business trustworthiness. In doing so, the question concerning if e-businesses are trustworthy is explored. The EBTI will be used by raters to evaluate a sample of e-businesses. The same e-businesses will be evaluated by consumers. The data derived from the EBTI and the consumer survey will be analyzed. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]
Descriptors: Business, Credibility, Evaluation Methods, Internet, Retailing, Measurement, Computer Use, Evaluation Criteria
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Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: N/A
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