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ERIC Number: ED518998
Record Type: Non-Journal
Publication Date: 2011-Apr-26
Pages: 10
Abstractor: As Provided
"If We Only Told Our Story Better...": Re-Envisioning State-University Relations through the Lens of Public Engagement. WISCAPE Viewpoints
Weerts, David J.
Wisconsin Center for the Advancement of Postsecondary Education (NJ1)
A prevailing notion among higher education leaders is that public relations and marketing efforts must be intensified to boost legislative support for colleges and universities. However, this view fails to consider whether the academy might increase its standing among legislators and the general public by becoming more productively engaged in state problems. By embracing the principles of public engagement, universities could position themselves as solutions to problems and leverage public and private support for research, teaching, and service in relation to public interests. (Contains 1 figure, 1 table, and 16 notes.)
Wisconsin Center for the Advancement of Postsecondary Education. University of Wisconsin-Madison, 326 Lathrop Hall, 1050 University Avenue, Madison, WI 53706-1386. Tel: 608-265-6342; Fax: 608-262-4881; e-mail:; Web site:
Publication Type: Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: University of Wisconsin-Madison, Wisconsin Center for the Advancement of Postsecondary Education
Identifiers - Location: Wisconsin