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ERIC Number: ED517832
Record Type: Non-Journal
Publication Date: 2011
Pages: 36
Abstractor: As Provided
Reference Count: 0
ISBN: ISBN-978-0-8389-5830-8
ISSN: N/A
Libraries and the Mobile Web
Hanson, Cody
ALA Editions
In 2011, cell phones and mobile devices are ubiquitous. The vast majority of Americans now own cell phones, and over half of them have mobile access to the Internet through a phone or other mobile device. For libraries to stay relevant, they must be able to offer content and services through the mobile web. In this issue of "Library Technology Reports", Cody Hanson provides a foundation for moving your library into the mobile world. He provides a data-based, comprehensive explanation of why now is the time to get mobile, and gives you the information you need to get started, including what mobile devices are on the market, strategies for launching and implementing a mobile presence, and the problems librarians are most likely to encounter in their endeavor. In this issue, you'll learn about: (1) The current state of the mobile web and why it's so crucial for libraries to get involved; (2) Strategies for launching and implementing a mobile web site or application; (3) Examples of successful mobile web presences that have been created by different libraries; and (4) Common problems and struggles with implementing and maintaining a mobile presence.
ALA Editions. Available from: American Library Association. 50 East Huron Street, Chicago, IL 60611. Tel: 866-746-7252; Fax: 770-280-4155; e-mail: editionsmarketing@ala.org; Web site: http://www.ala.org/ala/aboutala/offices/publishing/editions/editions.cfm
Publication Type: Books; Guides - Non-Classroom
Education Level: N/A
Audience: Media Staff
Language: English
Sponsor: N/A
Authoring Institution: American Library Association