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ERIC Number: ED517515
Record Type: Non-Journal
Publication Date: 2010
Pages: 184
Abstractor: As Provided
Reference Count: 0
ISBN: ISBN-978-1-1240-1810-2
Through the Use of Gilbert's Behavioral Engineering Model, What Changes Can Management Make to Increase Blood Donations?
Russell, Heather Gordy
ProQuest LLC, Ph.D. Dissertation, Capella University
The mixed method study focused on increasing blood donations from staff who work in a blood collecting organization and relies on Gilbert's Behavior Engineering Model as a framework. The qualitative phase of the study involved focus groups. Information from the focus groups and the literature review were used to create hypotheses. A survey was created to obtain information to prove or not the hypotheses. The quantitative phase consisted of the online survey distributed to all hourly staff employed within one functional unit. Results from the study indicate that data about the blood inventory levels is provided to staff through a variety of communication methods. The management teams' support for staff donor days does not have a direct impact on staff donating blood. More data is needed to analyze the number of staff donating throughout the year and the number of staff donating during staff donor days. Results from the study indicated that staff does not have knowledge of the blood donation process and the knowledge that is acquired is obtained through school or the personal experience of donating blood. Staff who donated before working for the American Red Cross (ARC) continues to donate. The nondonor staff generally provide the same reasons as the public for not donating (ineligible due to travel or health, or did not want to donate). The recommendations address data, knowledge and capacity gaps. The recommendations are to provide training and invite motivational guest speakers who are blood recipients to talk with staff. Job aids such as stickers are recommended to remind donors of their next eligible donation date. Further needed research was identified for the areas of communications to staff as well as the need for an assessment of the organization's benefits and commitment to staff donor days. Additional research topics include how knowledge impacts staff being a blood donor, the impact of working at the ARC has on blood donors and a look into additional recruitment of nondonors. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page:]
ProQuest LLC. 789 East Eisenhower Parkway, P.O. Box 1346, Ann Arbor, MI 48106. Tel: 800-521-0600; Web site:
Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A