NotesFAQContact Us
Collection
Advanced
Search Tips
ERIC Number: ED517322
Record Type: Non-Journal
Publication Date: 2010
Pages: 130
Abstractor: As Provided
Reference Count: 0
ISBN: ISBN-978-1-1240-4133-9
ISSN: N/A
The Effects of Website Information Utility on the Outcomes of User-Website Interactions
Hasley, Joseph Paul
ProQuest LLC, Ph.D. Dissertation, University of Colorado at Denver
This study investigates the relationships between website information content utility and various outcomes of user interactions with e-tail websites. Although previous research has consistently identified high quality information content as a critical factor of successful e-commerce websites, those studies have not reported how to identify the specific information cues that comprise high-utility information content. In this study, we demonstrate how a new instrument, the Website Information Content Survey, can be used to accurately and reliably assess website information content. We also demonstrate how the MaxDiff statistical method can be used to assess website information content utility. Finally, to investigate the relationships between website information content utility and various outcomes of user-website interactions (perceived information quality, perceived design quality, engagement, trust, and risk), a 4x2 full-factorial experiment was performed. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]
ProQuest LLC. 789 East Eisenhower Parkway, P.O. Box 1346, Ann Arbor, MI 48106. Tel: 800-521-0600; Web site: http://www.proquest.com/en-US/products/dissertations/individuals.shtml
Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A