As the cost of higher education rises, more and more students are struggling over the decision to attend college. But they now have help from PayScale.com, which recently released data on the return on investment (ROI) from over five hundred colleges and universities. This "Outlook" interprets the data using Barron's selectivity categories, revealing that ROI increases as colleges become more selective and that the ROI from public colleges and universities tends to be higher than from private ones. It also compares individual colleges within each level of selectivity, which can help students see where their investment in higher education may have a better return. But while the PayScale data represent a promising beginning, students still lack information about many colleges and individual degree programs. Going forward, we need to find ways to make these detailed ROI data available for more schools and help students make worthwhile investments of their time and money. (Contains 2 tables, 3 figures and 6 notes.)