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ERIC Number: ED514432
Record Type: Non-Journal
Publication Date: 2008
Pages: 9
Abstractor: ERIC
Reference Count: 0
Achieving College Access Goals: The Relevance of New Media in Reaching First-Generation and Low-Income Teens
Krywosa, Jessica
Pathways to College Network
With so much interest around the use of new media, many people concerned with improving college access are striving to master this emerging set of resources in order to better reach students, who without encouragement, are unlikely to pursue higher education. But, how much do individuals understand about the way low-income, first-generation, and other underserved students use new media? Do organizations perform audience research, create a strategy and include an evaluation plan as part of their new media efforts? This brief explores the meaning of new media and what research tells everyone about how underserved students use it. It also summarizes the results of a recent survey of low-income, first-generation students' media use. In addition, the brief discusses the implications of these results and other national research for using new media communications strategies to focus students on actions they need to take to prepare and plan for college. (Contains 7 endnotes.)
Pathways to College Network. Available from: Institute for Higher Education Policy. 1320 19th Street NW Suite 400, Washington, DC 20036. Tel: 202-861-8223; Fax: 202-861-9307; e-mail:; Web site:
Publication Type: Reports - Descriptive
Education Level: High Schools; Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Education Resources Institute, Pathways to College Network