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ERIC Number: ED514042
Record Type: Non-Journal
Publication Date: 2010-Dec
Pages: 40
Abstractor: ERIC
Reference Count: 37
Grading Higher Education: Giving Consumers the Information They Need
Long, Bridget Terry
Brookings Institution
Investing in a college education is a decision of great importance, but also great risk. The complexity of the college choice process and current trends of college graduation and loan default rates indicate that families are struggling with the decision and students are increasingly finding themselves living with the negative consequences of bad choices. By improving the information available to consumers, assembling it in clear ways, and actively disseminating the information, there are many potential benefits. Giving consumers better information is shown to improve decision-making in other fields, such as health, and related efforts to increase educational information have also yielded positive effects. The time has come to do the same in higher education. Such efforts would cost little in comparison to the many potential benefits. This paper demonstrates why consumers should be given the information they need to maximize their college investments. This paper also proposes how college information can be improved for consumers. (Contains 5 figures and 47 endnotes.)
Brookings Institution. 1775 Massachusetts Avenue NW, Washington, DC 20036. Tel: 202-797-6000; Fax: 202-797-6004; e-mail:; Web site:
Publication Type: Reports - Descriptive
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Brookings Institution