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ERIC Number: ED513086
Record Type: Non-Journal
Publication Date: 2009
Pages: 150
Abstractor: As Provided
Reference Count: N/A
ISBN: ISBN-978-1-1092-7723-4
ISSN: N/A
Information Sources Used by Tourists: Resources Consulted by American, German, and Japanese Visitors to Taiwan
Lu, Carol Yi-Rong
ProQuest LLC, Ed.D. Dissertation, University of South Dakota
The Taiwan travel information resources used by American, German, and Japanese tourists in 2006 are identified and analyzed in this study. Differences among demographic groups regarding types of information accessed, spending behaviors, and levels of satisfaction with available travel resources were examined. The study was based on analysis of quantitative data obtained through a survey administered by the Taiwanese Tourism Bureau regarding tourist trip planning factors. Results of this study showed that Japanese used newspaper and magazine (printed materials) information sources more than did Germans; the Americans and Germans used internet information sources more than did the Japanese. This study examined how cultural patterns of communication behaviors appeared to influence travelers' choices of tourist information resources. The study results showed that different cultural groups from different nations prefer selected travel information resources. Tourism leaders interested in appealing to differential traveler markets need to be culturally sensitive to what may be previously held attitudes about the utility of information resources, as well as previously held attitudes toward a travel destination such as Taiwan. Also, people of different age groups and educational levels differ in their use of information resources, with younger and more educated groups seeking travel information resources most. Travelers' prior knowledge and experiences also influenced their use of information sources and types of itinerary plans. Frequent travelers to Taiwan (up to six times frequency) were likely not to use travel agents in Taiwan to plan for trips. Experienced travelers often relied on their existing prior knowledge or experiences for a routine or a repeat trip. In addition, most travelers' overall satisfaction in their tour arrangements were tolerant of spending prepaid amounts of money for travel agents, and most travelers preferred more information about environmental internationalization and convenience services. Additionally, most travelers desired information to assure their safety during their stay in Taiwan. Effective and efficient investment in tourism information resources requires systematic consideration of how cultural attitudes and preferences for information resources vary across people from different nations or culturally cohesive parts of the world. [The dissertation citations contained here are published with the permission of ProQuest LLC. Further reproduction is prohibited without permission. Copies of dissertations may be obtained by Telephone (800) 1-800-521-0600. Web page: http://www.proquest.com/en-US/products/dissertations/individuals.shtml.]
ProQuest LLC. 789 East Eisenhower Parkway, P.O. Box 1346, Ann Arbor, MI 48106. Tel: 800-521-0600; Web site: http://www.proquest.com/en-US/products/dissertations/individuals.shtml
Publication Type: Dissertations/Theses - Doctoral Dissertations
Education Level: Adult Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Germany; Japan; Taiwan; United States