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ERIC Number: ED512740
Record Type: Non-Journal
Publication Date: 2010-Nov
Pages: 240
Abstractor: ERIC
Reference Count: 0
ISBN: ISBN-0-2302-2258-7ISBN-978-0-2302-2258-8
The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook
Gray, John
Palgrave Macmillan
This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally. This book contains the following: (1) Acknowledgements; (2) Introduction; (3) Culture and English Language Teaching; (4) Describing and Analysing ELT Coursebooks; (5) Representational Repertoires 1: Streamline Connections and Building Strategies; (6) Representational Repertoires 2: The New Cambridge Course 2 and The New Edition; (7) Production and Regulation of Content; (8) Consumption of Content; (9) Future Directions; (10) Conclusion; (11) Notes; (12) Appendices; (13) Bibliography; and (14) Index. (Contains 34 tables and 3 figures.)
Palgrave Macmillan. 175 Fifth Avenue, New York, NY 10010. Tel: 888-830-8477; Fax: 800-672-2054; Web site:
Publication Type: Books; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A