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ERIC Number: ED511625
Record Type: Non-Journal
Publication Date: 2010-Jul-29
Pages: 8
Abstractor: As Provided
Reference Count: 12
Using Geospatial Techniques to Address Institutional Objectives: St. Petersburg College Geo-Demographic Analysis. IR Applications, Volume 27
Morris, Phillip; Thrall, Grant
Association for Institutional Research (NJ1)
Geographic analysis has been adopted by businesses, especially the retail sector, since the early 1990s (Thrall, 2002). Institutional research can receive the same benefits businesses have by adopting geographic analysis and technology. The commonalities between businesses and higher education institutions include the existence of trade areas, the provision of services to clients (students), and the identification of clients geographically by their addresses. Among the valuable information that institutions of higher education can create using business geography are psychographic profiles of student populations, commuting patterns, the underlying demographics of the institution's trade area, and the ability to plan for new facilities to meet the needs of the market. Understanding these geographic characteristics can assist in identifying institutional objectives and planning how to best implement these objectives. This report demonstrates the capabilities of using geographic analyses in an institutional research capacity for St. Petersburg College in Florida. (Contains 14 figures and 2 footnotes.)
Association for Institutional Research. 1435 East Piedmont Drive Suite 211, Tallahassee, FL 32308. Tel: 850-385-4155; Fax: 850-383-5180; e-mail:; Web site:
Publication Type: Numerical/Quantitative Data; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Association for Institutional Research
Identifiers - Location: Florida