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ERIC Number: ED511376
Record Type: Non-Journal
Publication Date: 2010-Feb-1
Pages: 11
Abstractor: As Provided
Reference Count: 12
ISBN: N/A
ISSN: N/A
The Big Payoff: Use of Incentives to Enhance Participation in Web Surveys. IR Applications, Volume 25, February 1, 2010
Wren, Stephanie; Showers, Nancy
Association for Institutional Research (NJ1)
Students are demanding more convenient and less time-consuming forums in which to be engaged in all areas of their education, including sharing their ideas about their educational experiences. Web surveys are more prevalent as a technologically advanced research medium being used throughout higher education. As such, this methodology is proving to be an effective means of allowing students to provide their input. One arena that has yet to be fully explored is whether or not the use of incentives will encourage a higher response rate among students participating in web-based student survey panels. (Contains 3 tables.)
Association for Institutional Research. 1435 East Piedmont Drive Suite 211, Tallahassee, FL 32308. Tel: 850-385-4155; Fax: 850-383-5180; e-mail: air@airweb.org; Web site: http://www.airweb.org
Publication Type: Reports - Evaluative
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Association for Institutional Research