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ERIC Number: ED509764
Record Type: Non-Journal
Publication Date: 2010-Jan
Pages: 89
Abstractor: ERIC
Reference Count: 0
Policy and Statutory Responses to Advertising and Marketing in Schools. Legislation Policy Brief
Molnar, Alex; Koski, William S.; Boninger, Faith
Commercialism in Education Research Unit
This policy brief describes the growth of schoolhouse advertising and marketing activities in the last few decades, assesses the harms associated with commercial activities in schools, and provides advocates, policymakers, and educators with a policy framework and model legislative language designed to protect children and the integrity of education programs from advertising and marketing in schools. It identifies seven categories of commercial activities typically found in schools (exclusive agreements, appropriation of space, corporate-sponsored educational materials, sponsorship of programs and activities, electronic marketing, incentive programs, and fund raising), and provides model legislative language to regulate such activities. These statutory options illustrate three different policy tools: (a) mandates, (b) balancing tests and regulatory requirements, and (c) process-based reform. Multiple options are offered so that state legislatures and local school districts can tailor policy to local contexts, school-specific needs, and community demands. Appendices include: (1) Summary of Selected Legislation Pertaining to Commercialism in Public Schools; and (2) Extended Discussion of Forms of Commercial Activity in Schools. (Contains 1 figure and 86 notes.) [This paper was written with Shannon Hodge, Elizabeth Jansma, Zoe Palitz, and Linda Rangel.]
Commercialism in Education Research Unit. Education Policy Studies Laboratory, Mary Lou Fulton Institute and Graduate School of Education, Arizona State University, P.O. Box 872411, Tempe, AZ 85287. Tel: 480-965-1886; e-mail:; Web site:
Publication Type: Reports - Descriptive
Education Level: Elementary Secondary Education
Audience: Teachers; Administrators; Policymakers
Language: English
Sponsor: Consumers Union
Authoring Institution: Arizona State University, Commercialism in Education Research Unit