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ERIC Number: ED508999
Record Type: Non-Journal
Publication Date: 2008-May
Pages: 16
Abstractor: As Provided
Revenue-Generating Language Programs at Canadian Post-Secondary Institutions: Emerging Themes from a Documentation Analysis
Eaton, Sarah Elaine; Goddard, J. Tim
Online Submission, Paper presented at the Annual Meeting of the Canadian Society of the Study of Education (Vancouver, Canada, May 2008)
This presentation identifies emerging themes in a study combining documentation analysis (Atkinson & Coffey, 2004) and interviews that examine policy statements, promotional materials and various institutional documents from selected English as a Second Language (ESL) programs at one Canadian University. It looks at how and why ESL programs are perceived to be tools for revenue generation and some of the implications this has, both at the program and institutional levels. The philosophical, ethical and practical challenges of international marketing of educational programs that generate revenue are explored.
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Canada (Calgary)
Grant or Contract Numbers: N/A