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ERIC Number: ED508520
Record Type: Non-Journal
Publication Date: 2005-Nov
Pages: 6
Abstractor: ERIC
Reference Count: N/A
Empty Calories: Commercializing Activities in America's Schools. Executive Summary
Molnar, Alex; Garcia, David R.
Commercialism in Education Research Unit
This year's Schoolhouse Commercialism Trends report finds that schools continue to be a prime target of a wide variety of corporate advertising efforts and criticism of marketing to children in schools is mounting. Most of this criticism is directed at marketing activities that are thought to have a negative impact on children's health. Public debate has led to government regulation and bans of commercial activity in some school districts; however, commercial interests show few serious signs of pulling back. From July 1, 2004 to June 30, 2005, the Education Policy Studies Laboratory's Commercialism in Education Research Unit at Arizona State University conducted media database searches in Education Index, Google News and Lexis-Nexis, and recorded a total of 5,929 media references related to schoolhouse commercialism. These references were grouped into eight categories and two supplementary searches (new to this year's report), as follows: Corporate Sponsorship of Programs and Activities; Exclusive Agreements; Incentive Programs; Appropriation of Space; Sponsored Education Materials; Electronic Marketing; Privatization; Fundraising; Children's Health (supplementary search); and Commercialism (supplementary search). [For the full report, see ED508519.]
Commercialism in Education Research Unit. Education Policy Studies Laboratory, Mary Lou Fulton Institute and Graduate School of Education, Arizona State University, P.O. Box 872411, Tempe, AZ 85287. Tel: 480-965-1886; e-mail:; Web site:
Publication Type: Reports - Descriptive
Education Level: Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Arizona State University, Commercialism in Education Research Unit