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ERIC Number: ED508519
Record Type: Non-Journal
Publication Date: 2005-Nov
Pages: 57
Abstractor: ERIC
Reference Count: N/A
Empty Calories: Commercializing Activities in America's Schools. The Eighth-Annual Report on Schoolhouse Commercialism Trends: 2004-2005
Molnar, Alex; Garcia, David R.
Commercialism in Education Research Unit
This year's Schoolhouse Commercialism Trends report finds that schools continue to be a prime target of a wide variety of corporate advertising efforts and criticism of marketing to children in schools is mounting. Most of this criticism is directed at marketing activities that are thought to have a negative impact on children's health. Public debate has led to government regulation and bans of commercial activity in some school districts; however, commercial interests show few serious signs of pulling back. From July 1, 2004 to June 30, 2005, the Education Policy Studies Laboratory's Commercialism in Education Research Unit at Arizona State University conducted media database searches in Education Index, Google News and Lexis-Nexis, and recorded a total of 5,929 media references related to schoolhouse commercialism. Two appendices are included: (1) Methodology; and (2) Mean Number of Articles and the Lower and Upper Bound 95% Confidence Intervals by Category/Supplemental Search and Press. (Contains 2 figures and 137 notes.)
Commercialism in Education Research Unit. Education Policy Studies Laboratory, Mary Lou Fulton Institute and Graduate School of Education, Arizona State University, P.O. Box 872411, Tempe, AZ 85287. Tel: 480-965-1886; e-mail:; Web site:
Publication Type: Reports - Evaluative
Education Level: Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Arizona State University, Commercialism in Education Research Unit
Identifiers - Location: Canada; United States