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ERIC Number: ED507363
Record Type: Non-Journal
Publication Date: 2009-Sep
Pages: 41
Abstractor: As Provided
Reference Count: 231
Click: The Twelfth Annual Report on Schoolhouse Commercialism Trends, 2008-2009
Molnar, Alex; Boninger, Faith; Wilkinson, Gary; Fogarty, Joseph
Commercialism in Education Research Unit
As part of their efforts to create a total advertising environment, companies continue to aggressively market in school to children and youth. Advertisers now routinely blur the boundaries between editorial content and advertising in an effort to thoroughly infuse childhood with marketing messages. The goal of creating a total advertising environment has been brought closer to reality through the exploitation of digital venues such as video games, social networking websites, and cell phones. This year's report considers how marketing and advertising subtly help shape children's socialization into values associated with commercialism. Although commercialism isn't explicitly included as part of the curriculum, it is taught subtly in school environments that include marketing and advertising. As marketing messages promote particular products, they simultaneously promote values that validate and support commercialism.
Commercialism in Education Research Unit. Education Policy Studies Laboratory, Mary Lou Fulton Institute and Graduate School of Education, Arizona State University, P.O. Box 872411, Tempe, AZ 85287. Tel: 480-965-1886; e-mail:; Web site:
Publication Type: Reports - Evaluative
Education Level: Elementary Secondary Education
Audience: N/A
Language: English
Sponsor: Consumers Union
Authoring Institution: Arizona State University, Education Policy Research Unit; University of Colorado at Boulder, Education and the Public Interest Center; Arizona State University, Commercialism in Education Research Unit