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ERIC Number: ED505865
Record Type: Non-Journal
Publication Date: 2008
Pages: 10
Abstractor: As Provided
Reference Count: 14
ISBN: N/A
ISSN: N/A
Student Attitudes toward International Business and the Internet: An Exploratory Study
Tran, Thuhang T.; Ward, Cheryl B.
Online Submission, Paper presented at the Allied Academies International Conference (Jacksonville, FL, Spr, 2007)
The Internet as a learning tool in the International Business (IB) curriculum is becoming more widespread because of its informational and multimedia benefits. This research explores the relationship between student attitude toward the Internet and toward IB with four performance measures (i.e., objective, expected, behavioral, and attitudinal) and affect toward international learning to determine the effectiveness of Internet-based assignments. The results indicate that Internet attitude did not have a significant impact on any of the performance measures and had a negative significant relationship with international learning affect. However IB attitude had a significant positive relationship with expected IB grade, assignment enjoyment, and international learning affect as well as a significant negative relationship with assignment finishing time. The interaction effect of the two attitude measures was only positively related to assignment enjoyment. This study shows that student IB attitude is more pertinent than their Internet attitude when applied to student performance and international learning affect. At best, a positive Internet attitude can amplify an existing positive IB attitude, and at worst, it may dampen international learning affect. (Contains 2 tables and 1 figure.) [The research was supported by the Jennings A. Jones College of Business Summer Research Grant program.]
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A