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ERIC Number: ED505285
Record Type: Non-Journal
Publication Date: 2008-Feb
Pages: 28
Abstractor: As Provided
Reference Count: 4
Understanding Student Recommendations to Attend NIACC
Morrison, Michael C.
Online Submission
Successful organizations, both public and private, rely heavily on "word-of-mouth recommendations" for their products and services. Financial viability of any organization depends profoundly on formal and informal networks of customers who pass their assessments of an organization's performance to acquaintances, friends and families. This analysis attempts to explain students' recommendations to attend NIACC to families, friends and acquaintances. Information to help answer this question comes from the Community College Survey of Student Engagement (CCSSE). This analysis explores the relationship between students' responses to the CCSSE question, "Would you recommend this college to a friend or family member", with other survey questions dealing with the quality of relationships with other students, faculty and administrative personnel. In addition, the analysis examines the relationship between student recommendations and how they evaluate their "entire educational experience" at NIACC. Logistic and multiple regression models identify important predictors of student recommendations and their response to the question, "How would you evaluate your entire experience at this college?" An increase in one unit on the Entire Experience scale increases the odds of making a positive recommendation by nearly 13 times, holding the environmental variable, student relationships with each other, constant. "Quality relationships with faculty" has the most important impact on students' entire experience responses. The key role of faculty for creating a positive experience at NIACC is highlighted by this finding. One appendix is included: (1) CCSSE Benchmarks. (Contains 16 tables and 6 footnotes.)
Publication Type: Reports - Descriptive
Education Level: Higher Education; Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Iowa