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ERIC Number: ED504415
Record Type: Non-Journal
Publication Date: 2009
Pages: 16
Abstractor: As Provided
Reference Count: 35
Improving the Reporting of Student Satisfaction Surveys through Factor Analysis. Professional File Number 111, Winter-Spring 2009
Goho, James; Blackman, Ashley
Association for Institutional Research (NJ1)
A prime role of institutional research is to contextualize institutional or survey data in a clear, accurate, concise, and compelling fashion. The purpose of this paper is to delineate the strategy used by a comprehensive Canadian community college to improve the analysis and reporting of student satisfaction surveys. Although data-rich with many years of student satisfaction surveys, the community college was knowledge-poor as the data were only readily available in unsummarized form. Using exploratory factor analysis, the 44 questions on the surveys were reduced to eight dimensions. The data reduction technique facilitated the testing of relationships of student satisfaction with various institutional characteristics and student characteristics. The new variables were also used to prepare a new, public institutional research report, illustrating in graphic form satisfaction findings by program, department, and the College as a whole. The outcome was the greater use of the survey results by members of the College community, as well as prospective students and external agencies. (Contains 2 footnotes, 2 figures and 2 tables.) [This article is a revised version of a paper presented at the 46th Annual AIR Forum, Chicago, IL, May 14-18, 2006. The AIR "Professional File" is intended as a presentation of papers which synthesize and interpret issues, operations, and research of interest in the field of institutional research.]
Association for Institutional Research. 1435 East Piedmont Drive Suite 211, Tallahassee, FL 32308. Tel: 850-385-4155; Fax: 850-383-5180; e-mail:; Web site:
Publication Type: Reports - Research
Education Level: Two Year Colleges
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: Association for Institutional Research
Identifiers - Location: Canada